About me
Designing the Gap between Perception and Reality.
As a Human-Centered Designer, I believe that relationships form the foundation of how we experience the world. They shape our expectations, enable us to empathize with one another, and foster both physiological and emotional connections—not necessarily in that order.
I live in the intersection of Human Psychology, Sustainability, and Technology. I am constantly optimizing the systems around me, connecting the dots that others miss to close the gap between 'Vision' and 'Reality'.
Born and raised in Brazil, I am living in Stockholm - Sweden since 2015 with my lovely wife and my three wonderful kids.
Since 2003, I have been traversing the line between the Physical and Digital worlds. My journey hasn't been about choosing a lane—it's been about combining them. I craft products with one rule: Impact over Aesthetics. A button isn't just a UI element; it's a promise of an action. My job is to ensure that promise is kept.
" I define myself as an Enabler. My purpose is to remove friction so people can achieve their goals. "
Hello there! My name is
Luis Kobayashi
Designer. Builder. Enabler.